“Are You Growing The Client’s Business? If Not, Then Stop Whatever It Is You’re Doing And Start Doing Something That Will Grow The Client’s Business.”

Lynette Xanders got that quote from the head of an agency that Wild Alchemy used to have as a client.

Change “growing the client’s business” to “improving usability” and you got the perfect quote for the whole Leopard dock redesign situation.

Good night.