A: I don’t think so. So now proudly I present to you The 2008 Field Guide To Presidential Campaign Identity Typeface Identification (FGTP-CITI ’08), sorted in no particular order of importance and/or visual gloss.
Palatino Roman, italic currently unidentified save for its uncanny resemblance to Times New Roman.
Adobe Garamond Bold. Backward apostrophe (thanks Stewf.)
Trajan, the movie font and Helvetica with a lot of gloss.
Possibly Berthold Baskerville Book Medium unsure..
Minion Bold and some kind of a gothic yet unidentified Helvetica Compressed (thanks Auricfuzz.) Also, it has a backward apostrophe (thanks Stewf.)
Palatino Roman and Optima Roman, though the numericals seem to use a different face. The numeric uses Optima Medium, so the text might’ve used that same face, too (thanks Auricfuzz.)
Melior Bold and Gotham Bold.
Somehow manages to look familiar and unidentifiable all at once—can you give me a tip on this? Hint: look at the ‘r’ teardrop and tapered ending and bowl-ending on ‘e’ and ‘d.’
Possibly some kind of a condensed (or, god forbid, digitally squashed) Baskerville unsure and Univers 85 Extra Black Oblique.
And finally,
Definitely one of the easiest to identify. Perpetua and Gill Sans. His website uses an ample amount of Gotham.
Thank you, and see you in 2012.
January 9, 2008 at 1:18 am
NIce job. Not sure on Rudy and HIllary. Gravel and Hunter got their apostrophe backwards.
January 10, 2008 at 12:26 am
Nice work. To add to it, I’m pretty sure that the sans that Hunter uses is Helvetica Compressed. For Paul, I think in fact the numerals do use Optima (might be Optima Nova). I thought for sure that Thompson used something by Zapf or Slimbach, but I couldn’t find a match on MyFonts.
Reed Reibstein
January 18, 2008 at 12:22 am
This is wonderfully helpful. Thanks!
January 18, 2008 at 8:30 pm
@stewf: thank you, as always, sir! I made corrections in the post.
@auricfuzz: you are right. Hunter uses Helvetica compressed, and the numerics actually came from Optima Medium, not normal. Thompson might used something by them, but that short ascender still bothers me
Please do give me a tip if you ever find a match for this.
@clothedchef: you’re welcome! Are you coming from Typophile?
January 22, 2008 at 3:47 pm
nice job kid-oh. your a type guru.
January 22, 2008 at 3:48 pm
*you’re
oof- always screw up that one.
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