Bram Pitoyo, Interlude

Now That The 2012 Olympic Logo Had Set The Design World Ablaze

I shall clarify that—after looking at how people at Armin Vit’s SpeakUp (which, I think, is the Neowin equivalent of the design industry) hated it passionately, and how the guys at Coudal Partners thought that it represented a new kind of design aesthetic—my position in this case remains neutral.

If you ask me, the logo looks more ‘punk.’ More ‘indie.’ More ‘hipster.’ It’s David Carson and Neville Brody in technicolor. We shall wait and see.

However, it did brought up a good point in software/hardware development about not pre-announching something too early to simply garner hype from the public. Why? Because the danger of over-promise and under-delivery, and the potential of the project being vaporized is always real. But that’s quite another subject

I, for one, wonders how Herr Spiekermann would respond to the logo as he did on the 2006 World Cup.

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