Bram Pitoyo, Etc., Links

Q: Are Online Advertisers Still Living In The 60’s?

A: Yes, apparently some do, as quoted from this article.

“NetPlus chief Neifield says she’s not paying too much attention to Boyd’s observations. Advertisers should look beyond demographics when placing ads and instead analyze online behavior like who visited other sites with similar content, who downloaded what or who clicked on which ads, she says. “It’s not very often these days that we buy based on demographics alone.”

Wow. Just wow.

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