A: “Well it just seemed like the right thing to do. There’s no clever science behind it – it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile.”
This mirrors exactly what I said yesterday about the need for both authenticity and intention in an ad—the existences of which are still debatable in the drumming gorilla spot, in my opinion.
Thanks to John Gruber.