Q: Have Anyone On The Internet Identified The Fonts That The 2008 Presidential Candidates Used In Their Campaign Logos, Side By Side?

A: I don’t think so. So now proudly I present to you The 2008 Field Guide To Presidential Campaign Identity Typeface Identification (FGTP-CITI ’08), sorted in no particular order of importance and/or visual gloss.

Gotham Ultra.

Palatino Roman, italic currently unidentified save for its uncanny resemblance to Times New Roman.

Adobe Garamond Bold. Backward apostrophe (thanks Stewf.)

Trajan, the movie font and Helvetica with a lot of gloss.

Possibly Berthold Baskerville Book Medium unsure..

Minion Bold and some kind of a gothic yet unidentified Helvetica Compressed (thanks Auricfuzz.) Also, it has a backward apostrophe (thanks Stewf.)

Optima Black.

Palatino Roman and Optima Roman, though the numericals seem to use a different face. The numeric uses Optima Medium, so the text might’ve used that same face, too (thanks Auricfuzz.)

Melior Bold and Gotham Bold.

Somehow manages to look familiar and unidentifiable all at once—can you give me a tip on this? Hint: look at the ‘r’ teardrop and tapered ending and bowl-ending on ‘e’ and ‘d.’

Possibly some kind of a condensed (or, god forbid, digitally squashed) Baskerville unsure and Univers 85 Extra Black Oblique.

And finally,

Definitely one of the easiest to identify. Perpetua and Gill Sans. His website uses an ample amount of Gotham.

Thank you, and see you in 2012.

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