Bram Pitoyo, Interlude, Lesson of The Moment

Lesson of The Moment: The Most Successful Letter In the History of the World

This is proof that good copywriting can not only produce good result, but is also timeless. It also brought me to the realization that, in print ads, I almost never remember the visual but only the headline (ie. “Remember that ad with a small VW car on the grey page that ran a long time ago?”, “Oh, it’s called ‘Lemon’ isn’t it?”)

Today, we see ‘no copy’ ads practically running the Advertising/Design Annuals afoot (no pun intended.) Of course they’re great. And they have ‘big ideas.’ And they’re clever as hell. I’ll give you that. But if you ask me now, I can’t remember a single instance of those ads.

I suspect that a missing headline might have something to do with it.

Found via Signal vs. Noise.

Bram Pitoyo, Etc., Links

The Critics Agreed, Muxtape Is An Exercise In Elegant Restraint

It only needs to do one thing, reviving the mixtape tradition, and that it does with grace—eschewing the amount of collected informations (ie. username, password, d.o.b, to a bare minimum in favor of allowing you to upload, organize and display your playable mix online as promptly as possible.

Here’s what I did in 30 minutes (this includes nearly 20 minutes spent on deciding whether putting in a contemporary tribute to Get The Funk Outta Ma Face in the mix was a good idea or not.)

Found via Daring Fireball and Signal vs. Noise.