Bram Pitoyo, Portland Creative/Tech Event Review

Beer and Blog – Brian Reeder Talks Gaining Traffic From The Social Web: An Event Review

Beer and Blog – Brian Reeder Talks Gaining Traffic From The Social Web

When: Friday, April 4, 2008, 4:00 PM – 6:00 PM

Where: Green Dragon Bistro & Brewpub

What it’s about: Part how to thrive in the social media, part how to get your blog post Dugg or Stumbled. A more thorough overview (inspired partly by a nondirect request from @hockley) is thus:


It sounds bizarre, but only only about 1 percent of the users of most social news sites are responsible for about 80% of the content. They are:

To succeed, it’s your job to woo these power users to Dugg or Stumble your site. To do that, first, you need to become a good social media citizen:

  • Sign up for a DIGG of StumbleUpon account
  • Find quality contents that you enjoy (either in a niche or not), most preferably those from sites less well known.
  • Never ever self promote.
  • Not have top users as friends, but have their friends as friends.
  • Stroke their needs. Talk to them often (IM, Skype, etc.) and not just about social media stuff, please, because you’re already breathing it 24/7.
  • With enough time and the right combination of l33t and social skills, you, too, would become a power user.
  • At this point, thanks to your worldly connection, almost everything you put up will get Dugg or Stumbled by your friends.

Second, you need to blog about things that are socially friendly. Please note that DIGG, StumbleUpon and ReddIt users like to see different things, and their linkage to your blog will provide different kinds of benefit.

To write something DIGG-friendly:

  • You only have 4–5 seconds to impress a Digg user. If he/she didn’t get your post by then, they’ll move along. Mr. Reeder stressed further that “you have to assume that these people [DIGG users] are parakeets [with short attention spans]” then also gave a tip that it’s very important to have a headline that contains a numeric character of some sort, coupled with the wittiest, most snarky punchline that your mind can think of at that moment. So:

    “Best Places To Pig Out Around Portland”

    Is less effective than:

    “13 Best Places To Pig Out Around Portland”

    Which, in turn, is less effective than:

    “13 Best Places To Pig Out Around Portland That You Probably Never Heard Of Before Because I Got All These Through My Twitter Followings”

  • DIGG’s linkage to your blog will produce the infamous “DIGG effect,” wherein an unusually large number of people will flock, causing your hosting provider to call you at 11 pm saying indiscernible things and then if you can please keep our server racks in Boulder from melting down?

To write something StumbleUpon-friendly:

  • We may think that StumbleUpon’s more direct article presentation, along with the relative ease to Stumble a site, puts everyone of its user at the attention level of a 13-year old at a Hannah Montana concert. Completely false. Mr. Keeder said that StumbleUpon users are more likely to stick around, and will probably read through a chunk of your article before they chose to Stumble it.
  • However, it should be noted that StumbleUpon’s users are more finicky about the content of the sites that they choose to Stumble—sensationalist headline optional
  • StumbleUpon’s linkage to your blog may not generate the ‘one-day spike’ that DIGG will produce, but the traffic will certainly be more sustainable, and thus might generate a more loyal base of subscriber.

To write something ReddIt-friendly:
Write anything ultra-liberal.

What you’ll get by becoming a respected power user and writing social media-friendly articles:

  • In the case of DIGG: traffic
  • In the case of StumbleUpon: Readership, return of business and posts

On becoming a user of good merit, Rick Turoczy (@turoczy) noted that the process is:

“…much like maintaining a good Twitter account.”

Translation: the ability to be social and give personable messages is paramount. This, after all, is a world called ‘Social Media.’

Justin Kistner (@metafluence) made a comparison that I’m still trying to decode (because I’m still learning this stuff as we go):

Silicon Florist is to Marshall Kirkpatrick what this guy [Brian Reeder] is to PSHERO.”

Lastly, someone (possibly Mr. Kistner) said that:

“The ‘Send To’ feature in Stumble is the Jesus.”


Technicality: ☝ ½
Translation: Anyone interested in the dynamics of the social media, from a recently converted Mac fanboy to a hardcore Slashdot user, is highly encouraged to attend.

Interestingness: ☝ ☝ ☝ ☝ ½
Translation: Exploring this topic is like opening a whole ’nother can of worm. A lot of this was also about human nature and social behavior, two subjects that I always found to be inherently thought-provoking.

What I Learned From The Event In Six Words:
Blogless drinkers welcome. Drinkless bloggers welcome.


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  1. Pingback: » Silicon Florist’s links arrangement for April 7, 2008 - Silicon Florist

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