Bram Pitoyo, Etc., Interlude, Links, Presentation

If You Spent Most Of Your Workday Staring At The Terminal Window

—then it’s probably worth to make the letters you see in that window more legible, and the text more readable.

I’ll be doing a bring-your-own-laptop workshop at Open Source Bridge about this subject.

(And the best thing is, if this session sounds boring, there are seventy-some more interesting ones.)

Open Source Bridge is the first ever volunteer run, open source technology conference—based in the lovely Portland, Oregon. I am proud to have been a supporter (and helper at times) to this exciting initiative. You can be a supporter as well, by registering and/or booking a room, and donating (you can’t lose with a $2 minimum, in my opinion)

Buck back to the font business. What do you mean by making letters and text read better? you ask. You can read more about it here, but I’d rather give you more explanation here.

Legibility and readability is two different, but interrelated subjects. One concerns itself with how easy it is to distinguish individual letter. What makes an ‘a’ an ‘a,’ for instance? We claim that our eyes will instinctively know it when we see it, and know it when something looks wrong, but, really, what’s in an ‘a’ that makes it look like a proper ‘a’?

This will be addressed with many pretty pictures of alphabets and history.

Readability concerns the character set as a whole. For instance, a font that may possess legible characters—where every alphabet looks proper and distinguishable—may not be as readable because the reader can’t read it well, or fast enough. What’s the problem, then? Reductivist beware: it turns out that our eyes don’t read individual letters, but scan over the 1) letter’s top half, and 2) space between and inside the letters. This means that things like line length, work spacing, letterspacing (tracking), leading (line-height) and color all plays a role in deciding how effective you can read a piece of code.

This will be addressed with slightly less pretty pictures.

Finally, now that you know the principles behind what makes something read better, I will introduce you to tools to experiment and make your own. But making a whole font from scratch is tricky, you said, and I don’t really mind the current type that I’m using, except for a few characters. Not to worry, there is a trick to easily do this.

Oh, did you say that you want to make an entire pixel-based programming monospace font from scratch? That’s possible, too. This type of font is a good place to start designing from.

And we’re going to use open source software and free tools to do this. Bring your laptop. I’ll see you there.

Bram Pitoyo, Etc., Interlude, Links, Portland Creative/Tech Event Review

So, You Want To Grow A Community? The Big Picture

As we look forward to a new year for Portland’s thriving technology and creative communities, I thought I’d end this one with a big picture overview of why even the smallest community events, planned by people like you, could contribute to the city’s social and economic prosperity.

This is the fifth of a five-part series.

  1. Introduction: why Portland is the perfect place to start, and what to do about it
  2. Plan: write a goal statement that demonstrates depth and details
  3. Manage: help your sponsors use their time wisely
  4. Measure: continue to engage after and throughout the event’s lifecycle by using a social intelligence dashboard
  5. The Big Picture: examining Portland’s capacity for creativity and innovation, making a case for more grassroots initiatives (you are here)

Where does Portland rank in capacity for innovation and creativity? Where does it succeed, where does it lack? And how might they be enhanced by grassroots action?

Landry, Bianchini, Ebert, Gnad, & Kunzmann (1996) pr-posed fourteen mark of a creative city, all of which play an important role in how successful can a creative, innovative and grassroots initiative survive and prosper. Portland exceeded this metric in several aspects, but fell behind in another.

I chose to use their measures because it focuses on more ‘soft’ factors (the human–organizations–government connection) rather than ‘hard’ ones (infrastructure availability, cost.)

1. Hard factors and facilities

The quantity, quality, variety, accessibility of a combination of facilities are important for encouraging creative processes in a city. (p. 10)

Portland has its State University and Health State University research center located right in its heart, a small but burgeoning metro library system and education programs that interacts with the world around it. All of which helps transform information into knowledge. Portland State University’s Senior Capstone program, one that gives its students a chance to apply their learning to work on a community project, coveted America directly’s Best Colleges Programs to Look For in both 2005 and 2006 (Portland State University, 2006)

2. History

On the one hand it can inspire. On the other hand it can become a burden, a weight, (Portland State University, 2006)something that holds a city back. (p. 12)

Perhaps more true in reputation and perception than anything else, Portland had been casually called the place with a creative, idiosyncratic mind and soul of its own. The familial and sharing sensibilities left from the 60’s are still evident, though the danger of attribution of stereotyping Portland as a “tiny village where everybody loves each other” still remains.

3. Individuals and open communications

Innovative and creative projects are generally driven by committed, even obsessed, original and sometimes eccentric individuals. (p. 13)

Portland positively sanctioned creative and innovative deviance of its citizens. Not only is this evident in the wealth of fringe events that many such individuals participate outside of their workdays (the naked bike ride, Pedal The Bridge, etc.) Portland Development Commission specifically dedicated the Design and Creative Services as one of its target industry (Portland Development Commision, 2002)

4. Networking
The network between composers, artists, art galleries, collectors has created not only benefits for the participants, but also for the city which now has an important per-centage of jobs in the cultural industries as well as image advantages from the ‘public good’ that this grouping has created. (p. 15)

For a city of a relatively small size and close acquaintances, its design and technology sector had surprisingly wide arrays of associations and alliances, old and new alike, from PADA (Port-land Art Dealers Association) and SAO (Software Association of Oregon), to POSSE (Portland Open Source Software Entre-preneurs,) The Linux Foundation and Legion of Tech.

5. Organizational capacity
[…] elements of creativity and innovation need to run throughout the city’s decision making processes be that public, private or voluntary institutions or be they actors in the economic, social, cultural or environmental field. (p. 16)

Unfortunately, what Portland has in networking and open communication, it somewhat lacks in this factor. Case in point: Portland Development Commision’s Creative Services Center.

6. The recognition of a crisis or challenge to be solved
It is thus more difficult to generate innovation in situa-tions that are perceived to be satisfactory. (p. 17)

Many small creative and technology communities in Portland started with relatively little influence and power, and thus be-came innovative in their initiatives. In growing over the months with a more steady base of participants, they quickly becomes comfortable and, often, complacent. This is often evident in the fact that many groups are “clique”-y.

7. Catalyst events and organizations
Catalyst events and catalyst organisations are one way of creating opportunities for people with different perspec-tives to come together and to share ideas. (p. 17)

The mark represents one of the key pillars of this project: the bridge between the creative and the technology communi-ties. Currently, some events of this nature are present (and more is needed.) But this brings a clear need for the establishment of an organization that specifically addresses this issue, either from within the city (working with PDC, for instance) or in-dependently. This organization will serve as a voicebox for opinions and ideas from grassroots initiatives and individuals.

8. Creative spaces

A creative city requires land and buildings at affordable prices […] Cheap spaces reduce financial risk and therefore encourage experiment… (p. 18)

Compared to nine other creative cities around the US, like San Francisco, Austin and Denver, the Greater Portland area consis-tently ranks low in cost of apartment rent, Class A office space, total industrial space cost and median housing price (Greenlight Greater Portland, 2008, p. 25)

One other factor that’s equally as, if not more, important, is the availability of coworking space: a community-managed col-laborative work spaces for independent knowledge workers, who often needs non-traditional office space away from their homes. This can not only resolve their basic need for space for less money than a traditional office space, but also create a new work style more conducive to creativity and innovation called “coworking.” These are evident in Japan and Europe in the form of Art and Design Centers.

Old warehouse and textile factory that are no longer used were utilized to create the Kanazawa Citizen’s Art Center […] these facilities are designed to be used freely “24 hours a day, 365 days a year” […] The buildings were remodeled to serve as space for performance as well as practice, and di-rectors of these facilities were chosen from ordinary citizens. (Sasaki, 2005)

While a center in the true sense of the word is currently lacking, Portland possesses many coworking spaces for its size, whether they’re open/rent-anytime like Cubespace, Souk, Portland Innovation Center and ActivSpace, or closed/reservation-only, like LessDistracted and TENPOD.

9. Breaking the rules

…a more radical democratic approach to [incorporating creativity into city management] could turn this potential liability into an asset by creating new channels for a flow of creative ideas from the grassroots to city government. (p. 19)

Innovation means nothing if the desire to adopt it doesn’t come from the top-down. Mayor-elect Sam Adams dedication to supporting the creative, artistic and cultural initiatives are evident in his appointing of representative to chair a Coordinating Committee in the Regional Creative Capacity Strategy Project. The project aims to “build and support a sustainable creative community through prioritized strategies with clear costs and achievable ways to fund them” and ultimately make “creativity and innovation a regional value.” It serves to address three issues: expansion/extension of access to creative tools across the state, support of existing organizations and growth/advocacy of the creative community in general. Perhaps most importantly, the Creative Capacity Strategy team is composed of nonpartisan citizens.

By interacting directly with community members, the government unclogs the flow of creative ideas from the grassroots by removing bureaucracy. Unfortunately, there is no research-based evidence from this factor.

10. Bringing in outsider opinion

[…] immigrants, if their contribution is seen positively and is allowed to flourish rather than engendering a xenophobic response [can bring in outside opinion and influence] (p. 20)

Portland has seen increased influx of immigrants from across the US who seek to escape from rising cost as well as environment detriment to creativity. Citizens are usually more than happy to welcome them, and in this sense, Portland fits the definition well. But anecdotal evidences indicate that many moves here for similar reasons. This means that Portland attract likeminded individuals, with relatively few difference in mindsets, opinions and backgrounds. This means that a wide diversity necessary for any creative city to flourish in long term may be reduced.

In addition to this, Portland’s predominantly white demographic presents another challenge to overcome.

11. Attitudes toward risk and failure

[…] failure may contain the seeds of future success if it is analysed and not automatically punished […] Success, on the other hand, can lead to complacency. (p. 21)

One of the ways to encourage experimentation (and thus inno-vation) and better attitude towards risk is through the planning, development and launching of city and statewide pilot projects. Portland, like many other cities, has numerous. To encourage developments of projects, it will be critical to built a convinc-ing, evidence-based argument to stakeholders, using tools like the Toolkit Citizen Participation.

12. Approval and recognition

Innovation is risky and can be scary, as there are few guidelines to assess whether projects are being successful. For this reason, mechanisms to show approval and recog-nition are essential. (p. 22)

These mechanisms can best be demonstrated by citywide de-sign, architecture and art competitions. Currently, not many of these exist locally. The only notable example is the Portland Courtyard Housing Design Competition.

13. Self-reliance

[…] it is important to encourage internally generated ideas, in order to motivate people as well as a degree of lo-cal self-reliance and independence. (p. 23)

A report from groups conducted in Portland in February 23 and 24, 2004 by Impresa Inc. and Coletta & Company stated that “coupled with the creative climate is Portland’s independent, entrepreneurial climate. ‘People here are independent maver-icks, not part of the machine.’” and ECONorthwest’s research for PDC showed that 41% of the city’s creative services indus-try workers do so in non-employee firms, most of them as self-employed freelancers (Portland Development Commision, 2002). In addition to this, Portland also has the highest per-centage of small businesses per capita (Impresa, Inc., 2004)

14. Paradigm shifts

Taken seriously, the holistic, overarching concept of sustainability has implications for every aspect of urban life – [providing a] historic break at every level. (p. 24)

Much like what the concept of sustainability has brought to the consumer society, the ultimate goal of this project is for creativity and innovation to influence every area of urban life it touches. The challenge is to improve factors that the city lacks (diversity of internal and external opinions, recognition of problem among citizens, organization capacity) and ultimately use what it already has to its advantage (forming alliances between disparate groups of creatives through formalized organizations or informal events.)

Looking for the bibliography?

I’m still continually revising the paper. It’s going to be available shortly as a part of the next one or two posts.

Happy new year!

Etc., Interlude, Links, Portland Creative/Tech Event Review

So, You Want To Grow A Community? Help Your Sponsors Use Their Time Wisely

This is the fourth of a five-part series of a guide that gives you the tools to plan, manage and measure a great technology or creative event—then demonstrate that it can not only impact your community, but also the industry sector surrounding that community, and ultimately, the city-at-large.

This guide is primarily written in the context of my experience living through Portland’s thriving technology and creative communities, and is organized in five sections:

  1. Introduction: why Portland is the perfect place to start, and what to do about it
  2. Plan: write a goal statement that demonstrates depth and details
  3. Manage: help your sponsors use their time wisely (you are here)
  4. Measure: continue to engage after and throughout the event’s lifecycle by using a social intelligence dashboard
  5. The Big Picture: examining Portland’s capacity for creativity and innovation, making a case for more grassroots initiatives

Often, even the most generous and perceptive sponsors are dumbfounded when faced with the prospect of speaking to the event’s audience. What, for instance, should they talk about in what little airtime they have?

In this section, I’m going to switch my gears and speak from a sponsor’s point of view.

The answer is threefold. You, the sponsor, should know your:

  1. Sponsorship objective
  2. Company’s background, and
  3. Event expectation

Before you start, it helps to think of this speaking engagement as a pitch. Remember: your company has paid for this, so it is your responsibility to make your money’s worth.

The first step to building a successful pitch is to know why you or your company, sponsor this event. My personal experience, unfortunately, says otherwise. More often than not, a speaker would say something along the lines of:

Hi. My name is [your name here.] I’m a brand developer at [this company.] We’re a full-service advertising agency with a strong PR front. And we’re trying to, you know, engage in this ‘PR 2.0’ movement. So talk to me if you’re interested. Thanks.

This is fine if you’re a big company with a nearly limitless budget that is able to sponsor any event without breaking the bank. But you’re not them, and this event may be your only chance to get the words out this months.

What should you do? First, know your sponsorship objective.

For instance:

  • If your company is seeking to be the next Facebook, then your objective for sponsoring an event like Lunch 2.0, a monthly informal lunch for tech professionals, is probably to recruit developers and talents for your next big feature release
  • If your company is a design agency that wants to expand into the interactive and social media area, you probably want to discover talents and talk to as many people as possible. Maybe not necessarily to recruit them, but to see which one has the best fit.

Knowing, for example, that your objective is to recruit, the speech now could say:

Hi. My name is [your name here], a brand developer at [this company.] We’re a full-service advertising agency with a strong PR front, who is looking to expand into web application development. And we need talent. If you’re a Ruby on Rails, Java or PHP developers, we want to hire you. Talk to me at lunch.


The second step is to know your company’s background.

Mind you, aside from the fact that you’ll be asked questions relating to this when you talk to people individually, everyone will say that her company is, in fact, unique, and occupies the number 1 spot in its category.

So you need to change your angle.

If your target is a talented group of developers, you must convince them as to the reason why they should work at your company. Why is your company unique? What would compel them to work there? Is it about the perks? The work environment? The in-house beer tap in the breakroom? The answer can differ wildly, but it must be there. It’s simply not enough to say that you’re “the market leader.”

Knowing this, the speech now could say:

Hi. My name is [your name here,] a brand developer at [this company.] You may know us from our work with Microsoft Silverlight and Nintendo Big Brain Academy. We’re a digital agency that are looking to expand into web application development. We’re searching for people who “get it,” and can get us up to speed in this wild frontier: developers, designers, researchers and anthropologists. We like to surround ourselves with smart, rock star developers. If you’re not getting proper recognition, talk to me during lunch. Thanks!

Again, better.

The third step is to know the event expectation.

Is it big or small, formal or informal? Where is the venue? Is it standing room only, sit-down, or a mix of both? Who will be there? Designers, developers, PR people, a mix of any of the above?

My experience: standing room facilitates more rapid interactions (on a Lunch 2.0 session at Vidoop, I talked to about 20 people over the course of two hours) but is also more chaotic. Conversely, a sit-down venue means slower pace, but is in dan-ger of getting stagnant quicker.

Your speech should consider all these factors. In smaller venue, you could afford being more intimate and allow some interaction. In larger ones, you must be dynamic and move through quickly.

Here is an example of speech for a smaller venue:

Hi. My name is [your name here.] I’m a brand developer at [this company,] an agency who works with Microsoft Silverlight and Nintendo Big Brain Academy, but serve beer at the end of ever week and provide endless bowl of M&M’s. How many of you would consider yourself rock star developers? We’re a digital ad agency who wants you to get us smart and up to speed on web application development. And we’re hiring. So come talk to me at lunch if you’re a developer, designer, researcher or anthropologist. Thanks.”

And a speech for bigger venue:

Hi. I’m [your name here.] I’m a brand developer for a digital agency in town called [this company.] We usually do traditional interactive works around the web, like the ones for Microsoft Silverlight and Nintendo Big Brain Academy, but we decided to come here because we hear that all of you are smart about web application developments. We want you to get us up to speed on that. We’re hiring developers, designers, researchers and anthropologist. Like you, we like to be surrounded by the very smartest people. Talk to me if this sounds like you. Thanks!”

Much better.

Remember, the three rules for creating a better sponsor speech are to know your:

  1. Sponsorship objective
  2. Company’s background, and
  3. Event expectation

With some planning and knowledge beforehand, both the attendees and your company will benefit from it. Now if only there is a way to track all the information surrounding the event…

Etc., Interlude, Links, Portland Creative/Tech Event Review

Building Social Intelligence Dashboard: A Real Time Online Content Analysis Tool

This is the third of a five-part series of a guide that gives you the tools to plan, manage and measure a great technology or creative event—then demonstrate that it can not only impact your community, but also the industry sector surrounding that community, and ultimately, the city-at-large.

This guide is primarily written in the context of my experience living through Portland’s thriving technology and creative communities, and is organized in five sections:

  1. Introduction: why Portland is the perfect place to start, and what to do about it
  2. Plan: write a goal statement that demonstrates depth and details
  3. Manage: help your sponsors use their time wisely
  4. Measure: continue to engage after and throughout the event’s lifecycle by using a social intelligence dashboard (you are here)
  5. The Big Picture: examining Portland’s capacity for creativity and innovation, making a case for more grassroots initiatives

This post is, in essence, a combination of methods I learned from:

In her book Internet Marketing, Carolyn Siegel wrote that online analysis will “lead to predictive accuracy in spotting gaps in a market, product usage trends and commercial opportunities.” In fact, “Content analysis software is already used online to analyze word bursts, words or phrases that appear frequently in online communications.”

Today, these services are available as integrated packages like Radian6, Social Radar, SM2, Brandwatch, mediasphere360, Trucast, Cymfony, Umbria and Nielsen BuzzMetrics. These packages are recommended if you’re going to work with a medium to large-sized client.

But what if your client isn’t as large as you hope they could be, or what if the client is, in fact, you, and you just want to see how conversations can be analyzed online, in real-time, or to simply see what the internet has been talking about you, that you might not know before? You may be surprised with the result.

(And, holy Batman, the list of software packages above sure sounds daunting.)

Anyway, it turned out that with a combination of various technology that are already available today, you can build an environment that’s nearly as good as paid system—for free. Sure, it’s going to take a lot of research, but you’re going to learn it in small steps, from scratch. And, if you ask me, small steps are the best way to do it. For simplicity’s sake, I’m going to name this tool like Marshall, Amber, Dawn and Justin called it: Social Intelligence Dashboard.

Establish our case

Let’s say that I have a bottled water that I want to launch a website for. Let’s call it Steamboat Springwater. Steamboat Springwater is different from every bottled water product out there, because it’s going to be sold in recyclable tetra pak packages, and because it’s going to emphasize the fact that it comes from a single spring source in none other than Springwater, Oregon.

Determine what information we need

If I’m going to assemble a social intelligence dashboard for this product, then, where should I start? First of all, we know that there are several kinds of information that we need to gather. For instance:

  • What is our industry? What is the sandbox that we choose to play in?
  • What are trends that has been happening in this industry?
  • Who are our competitors?
  • What are they doing: in the news, on the conversation streams, and at events around the world?
  • Who are influentials and opinion leaders in our field?
  • What do they have to say about the industry, the competitor, and us?
  • Where do our audience live, work and play online?
  • What are they saying about us?

As you probably know, conversations about all these subject can happen in many places:

  • Blogs
  • Forums
  • Social media channels (Twitter, Facebook and FriendFeed, just to name a very few)
  • Chatrooms, which probably couldn’t be monitored easily

Get to know the workflow and tools

Our information analysis process will go through this flow:

  • Get
  • Filter
  • Access

To get this information, we’re going to use several tools:

To filter, we’re going to use:

And to access, we’re going to use an RSS reader like Netvibes, Pageflakes, Google. I chose to follow the example of experts I mentioned above and use Netvibes. Generally, I try to use online, Dashboard-style newsreaders, so I’m not tied to my computer, and I have a Bird’s eye view of see the information.

Netvibes vs. Newsfire

So, in summary, we’re going to research the industry, competitor and opinion leaders for our Steamboat Springwater product.

Let’s get to it.


Step 1: Gather

Punch in industry and product related terms through various search engines to look for information sources (news sites and blogs) that we can subscribe to. In the example below, I use a very general term, “bottled water.” But as the rule says, the more specific you can make it, the better.

Searching for the term “bottled water” on search engines BlogCatalog, Technorati, Google Blog Search and IceRocket

Also, search for the same terms on social bookmarking sites.

Searching for the term “bottled water” on social bookmarking websites Magnolia, StumbleUpon, delicious, digg and reddit

And don’t forget to track conversation on social media channels like Twitter, by punching the same terms (“bottled water,” “Evian,” “Perrier,” “Steamboat Springwater”) on search engines like Twitter search.

Step 2: Analyze

This is the analytical part of the job. Find as many blogs and news sites that has high credibility (ie. often mentioned, cited and linked by other sites) as you can, and collect their RSS Feed.

There are nuances to this step. For instance, this is the steps I learned from Marshall Kirkpatrick in his presentation at WordCamp Portland:

  1. Search for relevant blogs and news sites
  2. Collect their RSS feeds
  3. Aggregate them with Yahoo!Pipes
  4. Filter them through AideRSS
  5. Let AideRSS go for a period of time and see ones that are ranked higher
  6. Pick the higher ranking ones
  7. Repeat step 3


Step 3: Aggregate

Grab the RSS feeds of these relevant blogs and news sites. Copy–Paste their URLs to Yahoo!Pipes, then generate a new Pipe and grab its RSS feeds. These are my steps.

Grabbing an RSS from a blog, feeding it to Yahoo!Pipes, generating a new pipe and subscribing to it

Step 4: Dashboard

After that, we’ll Paste the RSS feeds to Netvibes ‘Add Content’ field, and drag the resulting Feed into an open area in Netvibes to create a Widget.

Adding newly created pipe RSS feed to Netvibes and making it into a widget

Step 5: Repeat

Collect more blogs, filter more things and add more widgets to your dashboard!


Categorize the blogs you collect into several categories, and generate Yahoo!Pipes and Netvibes widget thusly. For example, in our Steamboat Springwater online content analysis research, we may have 4 categories that we need to analyze:

  • Industry (trends, landscape, news)
  • Thought Leader (opinions)
  • Competitors (press releases)
  • Vanity (what are they saying about us?)

The method that I outlined above only covers searches for the Industry and Thought Leader categories.

To do a search on Competitor

Simply change your search term from “bottled water” to, depending on your market research (you didn’t forget to do it, right?), “Evian,” “Perrier,” “Aquafina,” and so on. Also, don’t forget to subscribe to the RSS of their corporate site. Usually, the feeds are located on their “News,” “Events” or “Press” section.

To do a Vanity search on yourself

Change your search terms from “bottled water” on all of those search engines to “Steamboat Springwater.” The rest of the steps are identical.

The result

Itching to see what the actual Social Intelligence dashboard actually look like? Since “Steamboat Springwater” is a fictional product, I’ve created, using a similar method, two dashboards for two events that I’m managing the communities of: Refresh Portland and CyborgCamp.

Here’s Refresh Portland’s Social Intelligence dashboard, and here’s CyborgCamp’s.


Now that you have all the data that you need in your hand, you need to monitor and analyze them for breaking news, and participate in conversations that your brand will benefit from.

Monitor and analyze

See that the plastic bottles are topping the list of biggest environmental waste on an information site, or a blog somewhere? Post it to your company’s blog. Hear that your competitors are launching a new ad campaign touting the taste of their water? Go against the trend and launch something viral.


See a blog post that rants about how plastic water bottles are polluting? Post a comment about the fact that Steamboat Springwater is packaged in fully recyclable Tetra Pak. Hear somebody on Twitter say that they’re having trouble getting bottled water where they live? Offer your water’s affordable delivery program two minutes after they post the message.

Ultimately: why should I use something online?

Because you’ll get up to the minute data, and thus can respond to them accordingly. The maximum delay of a feed is about an hour, and the minimum is usually several seconds after the article, post or news item is published. Compare this with your PR or ad agency’s reports and news clippings. Sure, they may do something bi-weekly, or even weekly if you’re lucky. But they won’t know that Evian is opening up a new company right by where your main natural purifying facility is next Monday, or that everyone in the industry is abandoning the plastic bottled water in favor of ones that are made from corn, starting next month.

Up to the minute competitive informations, assembled through an online content analysis tool like the Social Intelligence Dashboard, will allow your brand to gain a competitive advantage with the ability to respond to all situation swiftly. It’ll also allow you to keep track of your social media presence—and, if you ask me, that’s pretty important.

Etc., Interlude, Links, Portland Creative/Tech Event Review

So, You Want To Grow A Community? Plan Your Event By Writing A Goal Statement That Demonstrates Depth and Details

This is the second of a five (or six) part series of a guide that gives you the tools to plan, manage and measure a great technology or creative event—then demonstrate that it can not only impact your community, but also the industry sector surrounding that community, and ultimately, the city-at-large.

This guide is primarily written in the context of my experience living through Portland’s thriving technology and creative communities, and is organized in five sections:

  1. Introduction: why Portland is the perfect place to start, and what to do about it
  2. Plan: write a goal statement that demonstrates depth and details (you are here)
  3. Manage: help your sponsors use their time wisely
  4. Measure: continue to engage after and throughout the event’s lifecycle by using a social intelligence dashboard
  5. The Big Picture: examining Portland’s capacity for creativity and innovation, making a case for more grassroots initiatives

In the end, I’ll have a downloadable, nicely designed PDF for you to look at.

(Note that the title and content of the chapter is in a constant state of revision, and so may change between now and the final version.)

Part two, here we go.

Plan Your Event By Writing A Goal Statement That Demonstrates Depth and Details

Unless you decide to host an event because you have nothing else to do that month, every event you plan must have a goal and objective in mind.

For example, I like planning events that share the same spirit with Legion of Tech’s: free, volunteer run and community oriented. But I also know that my time and resource is limited. My partner’s, sponsor’s and attendee’s time and resource also are.

To respect them, I must make sure that the event have clear enough of a value proposition so everyone knows if it is right to help out with, give money to, or spend time with, respectively. This is where the importance of a clear goal statement becomes clear.

A goal statement is exactly what the name implies: a short document contains the things you want to see happen with your event. It can be general or detailed (the latter is generally better, though not always.)

For example, here is a short, informal goal statement from Refreshing Cities:

Refresh is a community of designers and developers working to refresh the creative, technical, and professional culture of New Media endeavors in their areas. Promoting design, technology, usability, and standards.

The Refresh Manifesto

  • Let’s Gather Great Minds
  • Let’s Share All Of Our Knowledge
  • Let’s All Grow And Learn
  • Let’s Promote Local Talent
  • Let’s Be More Than We Think Can Be
  • Let’s Make Our Cities Better


This statement is succinct, memorable, and provides an idea of the people behind and attending the event, but does not answer the question that should come before all else: what is the event about? With this said, this statement is vague for a reason. ‘Refreshing Cities’ is a name that can be used anywhere freely to indicate the organizer’s participation in the loosely connected collective.

A more specific goal statement may look like this:

We are advocates, developers, and Portlanders making the world better with open source technology.

Open Source Bridge will bring together the diverse tech communities of the greater Portland area and showcase our unique and thriving open source environment. We will show how well Portland does open source and share our best practices for development, community and connectedness with the rest of the world.

We’re setting out to change the structure of conference planning: asking interested people to come together at a Town Hall meeting, and share their collective experience and wisdom. Following the lead of the Linux Plumbers Conference, we’re enlisting curators for our conference sessions, planning mini-confs for critical topics and including unconference sessions. The focus will always be on increasing interaction between participants and engaging everyone in the content.


Note how this statement explains exactly the nature of the event itself as well as its planning process. It identifies not only the planners, but also their goal for planning. These things will help potential sponsors and volunteers identify whether the event is right for them.

The answer to the question “what is the event about” is implied because the idea, while minted carefully, is still open to interpretation at the micro level (ie. The conference name and intent were established, but the timeline and details were not.)

BarCamp, an ‘unconference’ concept that had been adopted internationally many times, took an even more detailed approach:

BarCamp: What’s this all about?

BarCamp is an ad-hoc unconference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees.

Anyone with something to contribute or with the desire to learn is welcome and invited to join.

When you come, be prepared to share with barcampers.
When you leave, be prepared to share it with the world.

Attendees must give a demo, a session, or help with one, or otherwise volunteer / contribute in some way to support the event. All presentations are scheduled the day they happen. Prepare in advance, but come early to get a slot on the wall. The people present at the event will select the demos or presentations they want to see.

Presenters are responsible for making sure that notes/slides/audio/video of their presentations are published on the web for the benefit of all and those who can’t be present.

Contact us if you have any questions or want to participate. Let us know if you’re hosting your own. BarCamp is about support as much as it is about information.


Note how the BarCamp goal statement:

  • Answers the question “what is the event about” right away (“BarCamp is an ad-hoc unconference”) then move to the ground rules (“All presentations are scheduled the day they happen”)
  • Explains in specific terms what will happen in the event (“discussions, demos and interaction”)
  • Identifies the audience (“anyone with something to contribute”), then establishes a social contract by asking them to contribute something (“Attendees must give a demo”)
  • Lays out the benefits of the event, rather than the features (“share and learn in an open environment”)

Two subjects missing from the statement are information about the planners and their intents. This is understandable, since, much like Refreshing Cities, BarCamp is a name that one can take, modify, and establish a chapter of anywhere for free, as long as the structure remain the same.

Let’s sum up. A good goal statement:

1. Is specific

It says what exactly will happen in the event and leaves no room for guesswork.
For example, if you’re planning a networking lunch for interactive designers from advertising agencies and software development studio around Portland, so they can plan on working on a collaborative project together, don’t skimp and say “let’s get together and code something.” Be specific, so you know that the people who are going to be there are the right people (otherwise, they will save their time by not attending in the first place.)

2. Establishes social contract

In addition to laying out details, you must also ask your attendee to bring something to the table, and promise to provide something back.

For example, they may bring current projects they worked on, questions they may have, curiosities, commitment to learn from each others, food, an open mind, anything. You may provide the space, food, centralized work table, wireless network, speakers, and so on. The kinds of things you expect and commit does not matter. What matters is that you set an agreement and clearly say, “If we’ll have this, you’ll bring those.” A social contract, even an informal one, helps set everyone’s expectation to the same level and could save you the trouble of dealing with group loafers.

3. Lays out benefits

It is very easy for an organizer to write out all the features of her event. For instance:

  • World renowned speakers
  • Invite to beta applications
  • Strong wifi signals.

The problem is, any event you plan will only matter if it benefits you, your audience and the sponsors. Switching gears from describing features to describing benefits can help. Think in terms of their needs. Change your language from saying “here’s what we have” to “here’s what you’ll get out of this”; then start writing.

For example:

  • Learn the principles of identity design from Jeff Fisher, a longtime, award-winning Portland designer who has been recognized by StartupNation as one of the nation’s top businesses in its annual Home-Based 100 competition in the category of Most Slacker-Friendly.
  • Make your software work faster with a free update
  • Broadcast fearlessly with a high-band wireless connectivity

A clear goal statement will not only provide a good base for your entire planning process, it will also help you manage your sponsors wisely and measure your event engagement online more easily.

Bram Pitoyo, Etc., Interlude, Links, Portland Creative/Tech Event Review

So, You Want To Grow A Community? An Introduction

I always have a feeling that every city’s burgeoning creative and technology community would indirectly benefit the its economy and well-being by attracting more movers to migrate or inspiring its citizens to take self-action.

So for the past seven weeks, I’ve been working on a guide that may help you:

  1. Grow such communities through organizing great meetups, groups and events
  2. Relate and justify your event to organizations, companies and, ultimately, the city

I chose to frame this discussion around Portland, a city that I’ve been living vicariously through for the past 5 years.

The document is meant for both event organizers and sponsors, and will be organized in this manner:

  1. Introduction: why your city is the perfect place to start, and what to do about it
  2. Plan: write a goal statement you can rave about
  3. Manage: love your sponsors, use their airtime wisely
  4. Measure: continue to engage by using a social intelligence dashboard
  5. Study: where your city ranks, and what to do about it

  1. Introduction: why Portland is the perfect place to start, and what to do about it (you are here)
  2. Plan: write a goal statement that demonstrates depth and details
  3. Manage: help your sponsors use their time wisely
  4. Measure: continue to engage after and throughout the event’s lifecycle by using a Social Intelligence Dashboard
  5. The Big Picture: examining Portland’s capacity for creativity and innovation, making a case for more grassroots initiatives

Ultimately, this guide isn’t just about organizing your event well, it’s about relating it to the growth of a community and the city’s social capital. The principles could be applied everywhere, but I’ll be writing from the Portland’s point of view.

I’ll be releasing the draft of each part periodically, and, at the end, compile it in a nicely designed package.

We’ll start with the Introduction, then work our way down. Ready?

Introduction: why your city is the perfect place to start, and what to do about it

A city has to have the right combinations of

  1. Community
  2. Environment
  3. Industry/Governance

To make it a fertile environment for creativity and technology to prosper.

What Makes Portland Unique: Community

There are two facts that contributes to this:

  1. It’s an awfully relatively small city
  2. People who are “in the know” (for example: developers of certain language, interaction designers, art directors) naturally gravitate toward each other

If you’re an event organizer, there are two actions that can be derived from these facts:

  1. Find a niche and start a new community (for example: a mix of designer and developer who thirst for no-holds-barred feedbacks on multi disciplinary projects founded PDX Critique)
  2. Linking disparate communities together (for example: Legion of Tech organizes event that brings all technologists, and technology groups from all platforms, together)

Very often, the existence of these two kinds of comminutues is closely tied to a citywide movements toward learning and creativity. In other words: you are not alone. There are others like you, in different fields of study, who are trying to reach the same goal. We’re all just heading toward it a little bit differently.

Also, note that this city has more:

  • Freelance/independent workers
  • Bike commuters
  • Farmer’s markets
  • District-wide art events
  • Artists
  • Professional service industries workers (think advertising, marketing, PR and design)
  • Technology workers (this goes without saying)
  • Open source practitioners and developers (from Linux to Android)
  • Small and micro businesses and startups, like Shizzow and Cubespace
  • Awareness for ecology and sustainability
  • Breweries (see the Portland Beer Wiki Project for listing)
  • Park areas
  • LGBTQ population

Per square inch than most other cities in the West Coast and even the US.

On the contrary, we have less:

  • Cost of housing
  • Cost of living
  • Cost of office space
  • Cost of flex space

Than many other cities (source: 2008 Greater Portland Prosperity Index: A Regional Outlook)

What Makes Portland Unique: Environment

Many anecdotes have mentioned the fact that Portland’s technology community is more tight knit and supportive than many other cities—even those that are made up of primarily technological industries, like The Valley.

There are many reasons for these:

  1. People play in sandboxes that are different enough, so they don’t directly compete with each other.
  2. People appreciate the benefit of “staying small” and growing by bootstrapping as a business model, rather than “going big” and growing by venture capitals
  3. Many are freelancers, which means that they have to rely on each other for help and support, both in their work and day-to-day life
  4. Community members share a natural affinity for technology, not just because it’s their day job. This is evident in many events that are not centered around a specific language pr platform, but rather, social activities like breakfast, lunch or after-work drinks
  5. The city is small enough, so that community that are established online can often meet in real life. Real life interaction plays a big (but often overlooked) role in growing a community
  6. Meeting members of other communities, or those that belong in a web service like Twitter, is made much easier. In Portland, it is possible to step into a room and see 100 people that you knew from Twitter, routinely every month (called Lunch 2.0.) This may not be as easy to achieve in other locales. Meeting people that you interact with online, in real life, is an activity that is both addictive and can benefit the community-at-large

This isn’t to say that Portland is the only one who experiences this phenomenon. Other cities like San Francisco, Seattle and Vancouver, B.C. have been, and still continue to lead the way in technology, creativity and innovation development in years. It’s just that the same energy that they all had in the 80’s and 90’s, that bloomed this movement, now migrates to Portland, if for no other factor, then for likeminded individuals who chose to move here in recent years.

(There are warnings and caveats about this, and we’ll come back to it much later.)

What Makes Portland Unique: Industry/Governance

We know that a thriving community is good for its own sake, but do you know that it can also benefit local companies, industry sectors that the companies are in, and the city-at-large?

  1. For companies, more developers and users they can rally under their wings mean that they can greatly simplify the feedback process, which in turn will speed up the development cycle and deliver products that are tailored, hyperlocally, toward its audience, which will generate more profit in the end. Jive Software, Vidoop and Intrigo are just three of many technology companies who relocated to Portland and, in many levels, succeeded
  2. For the industry and the city, the more they can demonstrate the uniqueness and vibrancy of their creative and technology communities (and its fundamental differences from other places), the more it can attract out of state talents and companies.
  3. For the industry, this means a much easier time to scout and hire talents.
  4. For the city, this means more jobs available, higher GDP and stronger economy

You Have A Unique City, What’s Missing?

We know that organizing events is one of the most effective way to create stronger community. But we still have to properly quantify and qualify its success/failure, then demonstrate its values to our sponsors.

So I posit that we as community managers and members develop a framework to gauge just how successful we are, and how can we be more successful at increasing sustainable prosperity for our company, industry and city. Later, I will attempt to quantify these factors in terms of planning, management and measuring, but I don’t think there is ever going to be a hard number.

But I think we can begin to look at it from two areas:

1. Hard Measures Of Success

Why? In a shrinking market, where there are less money available, you have to justify doing everything, if only because you could be doing everything else that may be more useful.

I ask myself this:
How do I know that I organized great events, and that they’re worth my time?

  • Should I still look at number of attendance? Or should I look at the number of people who develops anything of equal value from things they learn from the presentation (side projects, implementations, change of attitudes toward an idea?)
  • The events are non-profit, so who are giving money? Who should be? Why should my events get sponsored? Do I really have a good reason?
  • What’s the value of coverage? Sure, more coverage is always good, but is there a specific one that I need to target? And does one place of coverage means more than the other?

Asking questions like these will help you figure out the value of the events you plan, and demonstrate to the sponsors that those events are worth their time and money.

Remember: sponsorships mean more events, but it also means that the quality of those events must be higher.

2. Understanding Of Objectives

Why? We must remember that with width, there must also be depth. Anecdote: on the last web bubble, it was enough to present 10–15 slides of PowerPoint to get a funding. After it bursts, people actually went back to writing the classic 10–15 pages business plan.

In light of the current situation, we, like them, must also demonstrate understanding and extensive depth of knowledge behind your decision to plan.

In other words, while it’s good to have a strong manifesto when you start to organize events and foster communities, it must be backed up with a sound plan to grow. I still believe that a good plan, no matter how dull and uninteresting, is a key to success. Have the enthusiasm and the vision, but be able to back it up and link it to something bigger than yourself.

In the end, allowing your events and communities to grow organically is good, but growing with noticeable, measurable improvements that generate values for everyone (attendees, organizers, sponsors) is better.

This framework will be organized in three parts:

  1. Plan: write a goal statement you can rave about before the event happens
  2. Manage: love your sponsors, use their airtime wisely at the event
  3. Measure: continue to engage after and throughout the event’s lifecycle by using a social intelligence dashboard
Bram Pitoyo, Interlude, Links

A Field Guide To Coffee Shops Around Northwest Portland, Particularly The Pearl District Neighborhood

Good afternoon.

As a freelance designer-turned-brand strategist-turned-hacker-turned-community manager, I spent most of my times working either at home or around coffee shops. Notwithstanding the fact that beverages are now becoming my biggest monthly expenditures, I still chose to work around gathering places, and places around Northwest Portland. Why? Because the presence of people (and particularly, hardworking Twitter users) compels me to work harder, too—and Northwest Portland because the area offers that cliched “urbane,” or “hip,” or “rustic meets industrial meets Bauhaus” atmosphere that so many people with good taste crave.

But, first things first, let me clarify that this post serves to answer one question (and one question only):

Which coffee shop is appropriate for which occassion?

Now, having spent adequate time in various coffee shops around this area in specific, and Portland in general, I feel that I am able to identify some factors that are present in most, if not all of them.

The analysis are offered in this format:
Name of Factor
Relative Importance
Explanation and/or Anecdote

They are:

Hipster Barista

Extremely important
It should be noted that, in most cases, a hipster barista not only bikes everywhere, drinks PBR and watches indie music concerts—she also consumes coffee in copious quantity, and therefore actually cares about the quality of the coffee, from the beans to the mugs. Therefore, as far as I’m concerned, the relative degree of “Hipsterness” is directly correlative to quality of cup served. Bonus if barista is spotted wearing shirt with a flashy —either yellow, hot pink or bright blue—color (male), shirt with the name of a band or club from the 80’s (female) and skinny jeans (both.)

At a certain coffee shop in Southeast Hawthorne Street and 38th Avenue, I have had a barista prepare a cup of Americano and delay the delivery of the double-shot after briefly sniffing the bouquet and declaring that the shot was, in fact, inadequate for his standard before proceeding to dump the cup, apologizing profusely and restarting the process. If that doesn’t show devotion, I don’t know what else.

Indie music

Mildly Important, although bonus if band is one whose name you have never heard of before and is so obscure that mentioning it at the Sasquatch music festival generates “I don’t know”s and “what the hell is that”s. Also bonus if music is being played extra loudly, or contains either synthesizer instrumentation, guttural vocal and/or cheap-sounding drums that the volume doesn’t matter.

The presence of coffee shop and music has become synonymous to one another. Whether the music is pumped through iPod or a conventional stereo system, there are certain factors that indicates the coffee shop’s relative attitude, friendliness of barista, fitness for a workspace, fitness for a conversation and quality of food items.

View the Table Of Relationship Between Kind Of Music Played In A Coffee Shop, And What It Influences

Furniture with Mid-Century Modernist leaning

Optional, but nice to have
What is a coffee shop without a decent chair or table to lounge and do work on? Some claims to only pay attention about “the coffee, and nothing else,” but do not be fooled. A good coffee shop would care about the beverages as much as the wall decoration. This is not considered to be pretentious in The Pearl District.

Aesthetics can range widely, but always fall within these three general patterns:

  • “The Couchsurfer,” low-budget, spare and IKEA-ish
  • “The Next Door Neighbor,” sofa-dominated, low chair (with padding) and flowers
  • “The Upscale Hipster,” some designer furniture, roof generally left open and floor unfurnished

Notably, I have spotted an Eames Lounge Chair (without the ottoman) on a coffee shop in Northeast Belmont Street and 37th Avenue. The aesthetics was exactly Upscale Hipster, and the sandwiches were quite good, if not a little bit expensive for such a small quantity.

Outdoor seating

Very important for about two months out of the year, then negligible, bonus if the said seating have electrical outlets nearby, and is sheltered, but otherwise facing direct sunlight

Hailing from a place where the temperature rarely hits below 80°, I’m a natural sun worshipper. In the summer, this is the one feature that I judge every coffee shop by—and to my knowledge, only one place could do this (which is coming in the review, so be patience.)

Stumptown Coffee beans

Arbitrary, but this is Portland, therefore: Very Important

Reliable wifi connection

The most important of all, as well as the reason why this post was written in the first place
Here in Portland, we expect that wifi be fast and coffee be good—on all coffee shop at all time. After all, if we nomad knowledge workers want to actually get things done and be productive, we need a connection with a decent download and upload speed, and one that doesn’t block any port (such as, you know, email or FTP access.)

Unfortunately, I found this to be the most unpredictable factor of all. This is why I will devote the rest of this post to review not only which café is appropriate for which activity (client meeting, coworking, reading, watching time go by, finishing up that intensive project that was due this morning, etc.) but also which one offers the best service, food and beverage, amenities and—perhaps most importantly—wifi connection.

Here we go.

Stumptown Coffee nearby Powell’s Books


1022 SW Stark St.
Portland, OR 97205
(503) 224-9060


  • Bar stools
  • Comfy couches
  • A big table
  • A bathroom so clean you may as well polish it while you’re doing your business


Mellow, warm and dim

Ideal for

  • Lounging about
  • Meetings with friends
  • Place to stop by on a date

Wifi rating

☝ ½
Never fast, but Google searches in proper speed, so that’s something, right?

Pro tip

Out of seating? Need to get away with the date when the mood strikes? More couches and chairs around a table—that no one ever sits on—are available when you take the stairs beside the hotel reception desk to the 2nd floor. Amber Case, the Cyborg Anthropologist who holds the title of Most Tabs Open In A Browser Window, told me that you can further take this stairs to the 4th floor, where seating nirvana supposedly lies. You’re welcome to prove or debunk this story.


They will serve your Americano in a small glass, and, to my knowledge, had no tall ones available.

Stumptown Coffee on 3rd Avenue


128 SW 3rd Ave.
Portland, OR 97204
(503) 295-6144


  • Bar stools that are actually located around the bar
  • Medium tables and chairs
  • A set of couches at the end of the room
  • two outside tables frequently occupied by hipsters



Ideal for

  • Individual work sessions
  • Small client meetings

Wifi rating

☝ ☝
Slightly better than Stumptown in the Pearl, but only for light browsing

Pro tip

Come early in the day and grab the couches, an ideal coworking space thanks to skylight and enough separation from the rest of the room. It’s also elevated slightly by a platform, so you feel that your job is more important than maxing out a level 70 Night Elf Dark Knight on the side of the room whilst sucking up all the bandwidth—but only slightly.


Speak softly, I’ve heard that the room amplifies your voice

World Cup Coffee and Tea at Powell’s Books Yellow Room


1005 W Burnside St.
Portland, OR 97209
(503) 224-4905


Plenty of chairs and tables


Serious and literary, even though they have the comics in there, or whatever the heck they categorize McSweeney’s humor category as

Ideal for

Working alone, and, to a lesser extent, coworking—because the place is, more often than not, noisy

Wifi rating

☝ ☝ ½
Decent. Suited for medium browsing, but not for flash-heavy website

Pro tip

People always thought that there’s no outlet in this space. Well, here’s a secret: make a left immediately after you enter the room, past the bookshelves and onto the long-table facing the window. Look closely, and therein you’ll see several outlets. They are the only set of outlets in the room. There, I just increased your productivity by tenfold


A Go club meets every Wednesday night for games. 5 to 6 boards are usually played simultaneously, and we all know that watching Go brings zen, right?

World Cup Coffee and Tea at the Ecotrust Building


721 NW 9th Ave.
Portland, OR 97209
(503) 546-7377


  • Long plush chairs
  • A set of couch
  • Bar stools
  • Medium tables
  • Sun-drenched outside seating
  • Hot Lips pizza next door


Sunny and chic

Ideal for

  • Both individual and coworking sessions
  • Small to medium group meetings
  • Small to medium client meetings

Wifi rating

Anywhere from zero on the rooftop, to ☝ ☝ ☝ ☝ ☝ on the back of the room

Pro tip

The Ecotrust rooftop is, as far as I’m concerned, every sun worshipper’s wet dream, as long as she doesn’t need to go online. It has movable tables, easy chairs, great view of the Jamison Park and the Pearl District, and even a fireplace as a shade if she ever changes her mind.

Outlets are located nearby the wall. Look for the small, metal boxes.

Also, go to the back of the room “under the Blanket Of Warmth,” as Christina Williams put it—which really means “the right back table, on the chairs facing the front door”—to get better wifi connectivity.


How many coffee shops have non-standard (black) tea prepared in their fridge? This World Cup keeps a secret stash of cold Mango Ceylon in summer months, so you don’t have to order one with 80% ice and 20% tea, or pour a hot one over ice—thus drowning the sweet, sweet nectar with water to a tepid result.

My research have shown that a 20 oz. cup of non-iced cold tea will remain cold in direct sunlight for about 15 minutes—but I strongly doubt that it would last unconsumed for that long.

Also, Hot Lips, the pizza place next door, has great garlic parmesan and pesto basil breadsticks (I buy one each and pair them with a cold Mango Ceylon for a filling lunch), but very rarely will your waiter offer the marinara or ranch dipping sauces.

Ask for this, and you won’t regret it.



115 NW 5th Ave.
Portland, OR 97209
(503) 248-2900


  • Medium tables and chairs
  • A set of couches
  • Bar stools
  • Circular work table
  • Computers in the back room, for rent
  • Enough outlets to power your laptop, iPod, Blackberry, digital picture frame, and whatever gadgets you could possibly have


Geeky and dank (in a good way) Rock ’n Roll Bohemian, says Mark Colman

Ideal for

  • Both individual and coworking sessions
  • Code sprints
  • Maxing out your level 70 Night Elf Dark Knight
  • Small group meetings

Wifi rating

☝ ☝ ☝ &9757: ½
Outstanding, but a lot of users are always on, so speed may be inconsistent at times

Pro Tip

Get a sour-laced, mango-creme-filled Voodoo Doughnut if the caffeine kick isn’t enough to pump you up to frag your opponents. Know someone from Vidoop, eROI or Planet Argon? Then you’ll most likely catch her getting a cup of joe.


Watch for hipster kids setting up their bands, particularly during the evening, around dinnertime. Backspace is one of the few places in Portland with a very diverse (credit: Reid Beels) music genre, which means that the possibility of watching a twee electro-pop and Brit-hair rock playing after a Klingon death metal band all in one night is quite high

Also, watch for Treasurelicious’ “Expose your treasures” sticker on the restroom

World Cup Coffee & Tea (nearby Mission Theater)


1740 NW Glisan St.
Portland, OR 97209
(503) 228-4152


Tables and chairs


“Very intense and full of people with laptops” was what I roughly heard from Kevin Chen.

Ideal for

Wifi rating

Unknown, here’s why:

I’ve only been to this coffee shop once, two years ago, to meet somebody from Wild Alchemy on a particularly gray September. This was my one of my first forays into Account Planning, and was then alerted that Wild Alchemy tend to be busy during the end of the year. I wore either a black or brown dress shirt, a black jacket, and had a Mango Ceylon that was so piping hot, I had to pour it bit-by-bit on the small plate and sip it from there. This was how coffee was traditionally drunk where I grew up. I was without a laptop then, and so wasn’t able to check on the wireless quality. The meeting went well.

Pro Tip

This place has free parking, says Brian Krejcarek (@treefern.) It should be noted that no other coffee shop reviewed in this series has this feature.


Nothing here yet. But I bet that you must know something that I don’t about this venue.

Caffé Umbria


303 NW 12th Ave
Portland, OR 97209
(503) 241-5300


  • Tables and chairs
  • High tables for coffee sipping around the bar
  • Plenty of Italian attitude


Sleek and serious

Ideal for

  • Small, medium to large client meeting
  • Working alone

Wifi rating

As of my last visit, there is no wifi at this venue

Pro Tip

There are a lot of coffee shops suitable for coworking among friends or finishing up the novel you always wanted to finish but never had the chance to. Café Umbria is not one of them. My recent trip proved that the venue is filled with executives and pitching entrepreneurs, which can only mean one thing: Café Umbria is great for client meetings.


Any attempt to order an “extra hot non-fat grande pumpkin caramel breve,” while may only be replied with a condescending chuckle at Stumptown, will cause Café Umbria’s barista to give you a dirty, dirty look. Stick with the standard. You have been warned.

Urban Grind Coffeehouse Northwest


911 NW 14th Ave.
OR, OR 97209
(503) 546-5919


  • Tables and chairs
  • Outside seatings, sheltered from the sun
  • Some high tables and chairs
  • A black leather couch
  • The Famous Long Table On The Back Of The Room


Geeky and studious

Ideal for

  • Working individually, and especially coworking
  • Small client meetings

Wifi rating

☝ ☝ ☝ ☝ ☝
Solid. Go here if you need a reliable and fast connection, with good upload speed.

Pro Tip

Urban Grind Northwest is becoming the coworking venue of choice for many Portland creative and tech independents. Enter the space on almost any day of the week, towards the afternoon or after lunch, and you’ll most likely find any of these fine people working away at The Famous Long Table On The Back Of The Room:

In short, go here if you’re itching to meet a Portland Tweeter in real life.


Bring an extra layer. Thanks to the air conditioning inside, the temperature inside is, more often than not, colder than what’s outside. Also plan to be here for a while, if not for the great atmosphere, then for the relatively slow service.

Sip and Kranz


901 NW 10th Ave.
Portland, OR 97209
(503) 336-1335


  • Medium and tall tables and chairs
  • Outside seatings
  • Kids play area


Sun-drenched and raucous

Ideal for

  • Individual and coworking sessions
  • Small client meetings
  • Working with kids

Wifi rating

☝ ☝ ☝ ☝ ½
Excellent, but FTP port is blocked.

Pro Tip

In my mind, there are only 3 criteria that any coffee hop must fulfill if it’s to make an ideal work environment:

  1. Great wifi
  2. Plenty of outlets
  3. Outside seatings in direct sunlight

For example, note how World Cup Coffee And Tea at Ecotrust only fulfills criteria 2 and 3, and Urban Grind Northwest, Backspace and Stumptown Coffee on 3rd Avenue only fulfill 1 and 2.

Sip and Kranz fulfills all three—and not only that, the seating outside has shades, so if you suddenly decide that the tan is, in fact, enough, you can simply drag the chair half a feet away.

Wondering if the same outlets that power the tree lights outside can be used to charge your laptop? Me, too. Just unplug the cable from the box, replace it with your laptop charger, and resume your work accordingly. If you ask me, the power is best used to power your laptop, who has tree lights on during the day, anyway?


Watch the merry gentlemen throwing small steel balls on the sand park.

Peet’s Coffee and Tea


1114 NW Couch St
Portland, OR 97209
(971) 244-0458


Tables and chairs, both inside and outside. Also: some high tables toward the front side of the room.


Urbane and, unfortunately, cramped

Ideal for

Small client meetings. Definitely not for working.

Wifi rating

☝ ☝ ☝ ☝
Buying a cup will get you an access code valid for 2 hours of wifi access. Thanks to this, the connection is reliable.

Pro Tip

The heaters over by the seating outside turn up during the cold months, which shows that sitting in a 40° temperature while not entirely freezing yourself is, in fact, a viable way of enjoying a cup of coffee. Just sayin.’

And the list goes on

Do you have any Pro Tips and hacks on any coffee shop in Portland? Email me at or, better yet, add it to the PDX Coffee Shop Wiki!